Hear What People Have To Say

Garrett Marshall

Xponential+ Fitness, President 

I've had the pleasure of collaborating with Mike Hansen both as a partner and a customer, and his expertise and dedication truly stand out. As a partner, Mike's strategic insights and clear communication were instrumental in driving our joint project to success. His ability to foster collaboration and find win-win solutions is remarkable. Moreover, as a customer, I experienced firsthand Mike's commitment to excellence - he consistently went above and beyond to ensure our needs were not only met, but exceeded. His professionalism, integrity, and results-oriented approach make him an invaluable asset in any business relationship.  Overall, Mike has a unique way of understanding things and translating them into great ideas which are executable.

Rick Caro 

Co-Founder of IHRSA & Consultant

I have a long history of knowing Mike Hansen, including watching him shift his business in a series of planned directions to read new market conditions and capitalize on his ready ability to create new paths and effectively direct a team almost overnight. His versatility is probably due to his deep background in a variety of disciplines (entrepreneurship, fitness, finances, technology, gaming, video production, etc.).

He builds team overnight with deep expertise and implements with quick growth in several geographies. He is a master of creating teams of expertise and building content and a services platform almost overnight. He thinks strategically and implements tactically.

Josh McCarter

Mindbody CEO [Former] 

 Prior and During COVID as the fitness industry was confronting an existential crisis and brands were forced to figure out their digital/On-Demand services, we contracted with Mike to help us better understand the market dynamics, available products and customize an approach that we could offer our customers. Mike was a great partner in assisting us to develop a strategy and product roadmap that we quickly executed on in 2020. We found Mike to be professional, connected and strategic-minded in his approach to helping us with our strategy.

Todd Wadler

CEO of Title Boxing Club 

Mike Hansen’s biggest strengths are acting as a problem solver and a story teller. He couples his understanding of the current fitness landscape with technology and creativity to help you first digest your brand and then think through your next strategic steps. He challenges the status quo and thinks outside the box. He helped us with our Omni-channel plans as well as the acquisition of Title Boxing Club. Our team found his advice tangible and prescriptive to our specific company and saw him as a true consultative partner.

Dmitry Popov

Harvard Labs & CEO of Wurq 

I met Mike at the Harvard Weiss Institute and have had the privilege of knowing Mike Hansen for the past four years, and his expertise in the fitness industry is truly unparalleled. Mike possesses a profound understanding of company operations, branding, and the intricacies of the fitness space, having collaborated with numerous industry leaders to introduce innovative products to the market. What sets him apart is his keen ability to identify and opportunities within the sector, combined with his relentless pursuit of improving user experiences via gamification and engaging content. Even more so, Mike's charisma and sharp thinking make the business process a joyful one, attracting every stakeholder of the journey.

Jeremy Balboni 

CEO & Co-Founder Brooklyn Boulders

I heard Mike speak at the CEO Summit and immediately approached him on a new project I needed a partner on.  We worked together to expand our business into studios with the creation of BKBX.  

Mike is truly a visionary and had many great ideas we implemented into the business.  He quickly integrated into the teams while operating externally so not to disrupt our core business.  

We created the concept and executed on the development in approximately twelve months and Mike lead the charge across everything from strategy to the team to the opening of the facility and beyond.  I enjoyed working with him as a person too. 

Paul Papulo 

EVP of Humana & MetLife [Fromer]

I've had the pleasure of knowing Mike for close to 15 years that included his entrepreneurial career in healthcare and wellness. I would describe Mike as a truly ambidextrous leader - someone who can keep an eye on the future while also ensuring the current business value grows. Through strategic acumen and an unwavering commitment to customer success, he converts complex business challenges into actionable plans that deliver results. Mike's strategic insight, innovation mindset, and proven track record make him an invaluable asset to any organization seeking to differentiate in today's competitive and changing markets.

Randy Foliente 

Digital Health CMO & Advisor

I have known Mike for over a decade and worked with him on multiple projects.  Mike is that rare strategist who can help you understand the best way to commercialize a new product, or breathe life into an existing one. He brings deep insight into emerging trends, markets, innovations, and business models, and can help you quantify a strategy like no one I’ve ever seen. It’s the reason why we’ve worked together multiple times, and why he’s always top of mind when I need to build a cross-functional team of superstars.

Paul Juris 

BKBX Director of Science 

I had the great pleasure of working with Mike on a startup project that pushed the boundaries of commercial fitness.  A true visionary, Mike identified trends and opportunities, well before they became mainstream, that we were able to successfully incorporate into our project.  Combined with a deeply analytical approach, he conceived of high-value services and experiences that delighted consumers and operators alike. Mike is a detail-oriented thought leader who delivers tangible solutions.  The best thing that I can say about him is that what I learned from him was truly invaluable.

Carlos Justiniano

VP at Flywheel & SVP at F45 [Former]

I met Mike while working on a new venture.  Over the course of my career in fitness tech, I have had the opportunity to lead, work with and support fitness brands like Flywheel Sports, Echelon, and F45 during their innovative periods. Mike and I have had numerous discussions revolving around fitness technology, the future state of the industry and collaborated on varying projects. His understanding is years ahead of the market and he's easily the most knowledgeable industry veteran I've come across and a go to resource for me.  And is now helping me a launch a new technology / venture.

Nat Carruthers

CPO & Co-Founder of CLMBR

If you are looking for a strategic partner who is a dynamic entrepreneur with a stellar track record of proven results, look no further than Mike Hansen.

Beyond helping guide me and advise the on-demand content creation at CLMBR and providing advisory work over the course of the venture, Mike has been an invaluable thought partner. Mike's diverse background, knowledge, and experience make him the perfect partner to help solve dynamic and complex challenges. If you have the chance to work with Mike you should take it.

Masa Kabayama

CEO & Co-Founder of Uplift.Ai

I've had the pleasure of knowing Mike for nearly 5 years.  Mike has provided advise to myself and Uplift since our inception and served on our advisory board.  He has made wonderful connections and is always willing to provide his input on key strategies.    

He stands out as one of the few professionals I've encountered who excels in executing both at the strategic and tactical levels, while maintaining a strong pulse on emerging trends at the intersection of digital and fitness.

David Champman

President of Vita Barre 

Mike has been an absolute game-changer for our business. His unwavering commitment to giving first, coupled with his wealth of experience, has brought invaluable insights to our growth strategy.  His thought-provoking questions always lead to innovative ideas + solutions, and he's not just a consultant – he's a true partner who genuinely cares about our success. Mike seamlessly transitions from high-level strategy to actionable steps, ensuring our team can implement them with precision [this is the missing piece for most strategies in my opinion]. With Mike on our team, he's become the MVP in our fractional toolkit, and his dedication has transformed the way we approach growth. Ultimately, I see Mike being the driving force behind our strategic growth, turning ideas into action and infusing our team with inspiration.

Cara Lindell

Founder, The Bridging Institute 

I met Mike when he was working on the Mindbody strategy and his questions and the way he approached discussions was so insightful that I was compelled to ask him to work with our company.  For me it’s all about the questions…. Mike asks the type of questions that make you dig deep, expand your thinking, and push boundaries to set a strategy. These questions come from his unique experience and expertise in many facets of the fitness and business worlds. I was pivoting my business pre-COVID, and initiatives related to Mike’s guidance are still being implemented. Whether a small or large business, Mike has the skill and perspective needed to help you achieve the next level.

Hooman Fakki

CEO & Founder H2 Wellness  

Mike Hansen has great insights and demonstrates a remarkable display of outstanding strategic insight, analytical excellence, and profound business acumen. Throughout our extensive collaboration spanning numerous years and diverse projects, I have had the privilege of witnessing his remarkable ability to comprehend intricate situations, conduct thorough analyses, and meticulously chart out effective roadmaps.  Working with him has always been a pleasure given his positive and composed demeanor, making him a truly remarkable individual.

Dilan Jay

CEO & Founder of WoCo Energy

I Met Mike as a customer of his when I needed somebody who could match my creative.  Around our company we call him the golden brain. He is kind and yet forceful. He can get his point across with a team and make them feel happy to do the work. He keeps up with his team members and makes sure things are getting done. And when it comes to strategy he is second to none. 

Mike will align the strategy with no issue. He has this down pat. He is an integral part of my team and a great team player. My 1000% recommendation.

Jarron Aizen 

CEO & Founder of Hapana 

Mike has been an exemplary partner for our company.  Their provision of high-quality fitness content and media has been pivotal in aligning with our strategic goals and enhancing our offerings to both individual and mutual customers. Mike's professional approach and the unwavering commitment of the team have not only impressed me but also fostered a relationship marked by integrity and excellence. I eagerly look forward to our continued collaboration, confident in the mutual growth and success it promises.

Charles Ryder

President of XBar Fitness

I've had a lot of great conversations and creative sessions Mike.  He is not only strong in fitness but has some solid business concepts and strategies.  Mike Hansen has a solid grip on both the fitness world and the ins and outs of business. Whenever we team up, he's always ahead of the curve, bringing the newest strategies to the table. Working with Mike isn't just about keeping pace—it's about leading the pack. If you're aiming for growth, Mike's your go-to guy.

Dave Vorozilchak

CEO & Founder of Alive Fitness 

Mike Hansen has profound knowledge of the health and fitness industry and a passion for business strategy and team building.  He has his finger on the pulse of all aspects of the industry - whether it's equipment manufacturers, studios, innovators, or content creators, Mike is connected and engaged across the board. He's always available for a brainstorming session, eager to provide insightful feedback, and ready to create innovative solutions.

Dermot McArdle 

Founder of RAM 

I've worked with Mike on our content and as a consultant/advisor.  We've been working with Mike on developing a clearer brand direction, along with a road map to drive growth. The experience of the fitness industry and expertise Mike brings to the table are invaluable to us as a young company. He is always available, and willing to go above and beyond to move things forward quickly. If you are looking for somebody who gets things done, Mike is your man.