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Keeping A Pulse On The Industry

Chat GPT says I am a Luminous Force In Our Industry.  I Take On The Heavy Lift of News and Research.  I Don't Break The News; I Break It Down With Data To Provide Better Insights.  I Believe We Consume More Than We Apply, So I Identify Trends Worth Exploring And Provide Insights and Frameworks You Can Apply and Move Fwd Faster In Areas That Matter.

I Follow, Research & Analyze Top Trends

Each quarter I do a deep dive into trends.  I look for trends that can create change for the better.  I follow the news, do independent research and develop insights.  At times I form opinions and I often create content, speak on it and develop education.  Since each trend can be a market on its own I discuss my findings and insights in 1:1 or small group meetings. 

Top Media Articles

As an industry thought leader; Mike publishes original articles, writes for industry publications and has a op-ed column. 

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Athletech News

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GLP-1 Boost To Fitness Industry

CBI Cover Article

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New Publication Coming Soon 

American Council of Exercise

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The Commerce of Fitness 

LinkedIn Article

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Explore More Content and Insights 

The Weight Loss Drug Race: The Journey to a Trillion-Dollar Company 🚀 business fitnessindustry startups weight loss drugs Aug 09, 2024
30 Years of Discovery and Innovation

Three decades ago, Richard DiMarchi discovered the benefits of GLP-1 for weight loss. At the time, Eli Lilly and Company passed on the opportunity, not considerin...

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Weight Loss Drug Wallet Share of $205/Month Is Shifting To Wellness fitness trends glp-1 weight loss drugs wellness trends wellness wallet share Jan 26, 2024

Weight Loss Drug users spend is shifting away from bad food and alcohol.  This shift is creating an opportunity for $205 per month for more wellness wallet share based on my analysis.   


Consumer Beh...

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Lets Discuss Trends, News and Insights

I believe we consume knowledge more than we apply it so I love to help entrepreneurs and organizations breakdown the news and apply these trends and insights to their business.  

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