Keeping A Pulse On The Industry

Chat GPT says I am a Luminous Force In Our Industry. I Take On The Heavy Lift of News and Research. I Don't Break The News; I Break It Down With Data To Provide Better Insights. I Believe We Consume More Than We Apply, So I Identify Trends Worth Exploring And Provide Insights and Frameworks You Can Apply and Move Fwd Faster In Areas That Matter.

I Follow, Research & Analyze Top Trends

Each quarter I do a deep dive into trends. I look for trends that can create change for the better. I follow the news, do independent research and develop insights. At times I form opinions and I often create content, speak on it and develop education. Since each trend can be a market on its own I discuss my findings and insights in 1:1 or small group meetings.

Top Media Articles

As an industry thought leader; Mike publishes original articles, writes for industry publications and has a op-ed column.

Follow My Op-Ed Column

Athletech News

GLP-1 Boost To Fitness Industry

CBI Cover Article

New Publication Coming Soon

American Council of Exercise

The Commerce of Fitness

LinkedIn Article

Gymtimidation Is At An All Time High, Reported As High As 68% adidas bumble fitness consumer fitness trends gymtimidation Jan 10, 2024

Gymtimidation is back in the news with Adidas report that a survey of women between 18-25 are avoiding the gym because of being intimidating. In previous work I have seen this rate as high as 68% to ...

Lets Discuss Trends, News and Insights

I believe we consume knowledge more than we apply it so I love to help entrepreneurs and organizations breakdown the news and apply these trends and insights to their business.

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