Don't Just Acquire Customers, Build a Fanatical Following! 🚀

In the world of fitness, customers keep the lights on, but fans are gold. Research shows fans spend a whopping 30-50% more than regular c...

The fitness world is changing fast. Gone are the days of just having a few treadmills and weights. Nowadays, people want a full wellness experience that fits seamlessly into their lives. That's whe...

In the fast-paced world of business, every interaction counts. Just as relationships require time and investment, so does building a brand. Research by Professor Dunbar, analysing the "Fisherman's ...

Meet The Barbell Economy Model 

The Barbell Economy Explained 🤔

Have you ever heard of the Barbell Economy? It's a business model created by Matt Britton that uses a matrix to categorize companie...

 In today's fitness landscape, consumers approach their workouts like they approach a buffet—choosing what suits their mood and circumstances each day. This shift has profound implications for busines...

Are You Supporting "Workout Wooing"  There are over 26.4 million people who prefer this trend and you'd be surprised how big of a market opportunity it is just on a day like Valentines Days when consu...

Gymtimidation is back in the news with Adidas report that a survey of women between 18-25 are avoiding the gym because of being intimidating.  In previous work I have seen this rate as high as 68% to ...