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Keeping A Pulse On The Industry

Chat GPT says I am a Luminous Force In Our Industry.  I Take On The Heavy Lift of News and Research.  I Don't Break The News; I Break It Down With Data To Provide Better Insights.  I Believe We Consume More Than We Apply, So I Identify Trends Worth Exploring And Provide Insights and Frameworks You Can Apply and Move Fwd Faster In Areas That Matter.

I Follow, Research & Analyze Top Trends

Each quarter I do a deep dive into trends.  I look for trends that can create change for the better.  I follow the news, do independent research and develop insights.  At times I form opinions and I often create content, speak on it and develop education.  Since each trend can be a market on its own I discuss my findings and insights in 1:1 or small group meetings. 

Top Media Articles

As an industry thought leader; Mike publishes original articles, writes for industry publications and has a op-ed column. 

Follow My Op-Ed Column 

Athletech News

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GLP-1 Boost To Fitness Industry

CBI Cover Article

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New Publication Coming Soon 

American Council of Exercise

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The Commerce of Fitness 

LinkedIn Article

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Explore More Content and Insights 

🏋️‍♂️ Conquering Gym Jitters: Building Confidence in the Fitness World 🏋️‍♀️ exercisevideos fitness consumers fitness entreprenuers gymtimidation market data wellness trends Dec 30, 2024

 Ever feel a little nervous walking into a gym for the first time? Don't sweat it! You're definitely not alone. A recent survey by ASICS Corporation found a surprising truth: a whopping 68% of people ...

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Disruption at Gym: How Startups Can Win in Evolving Fitness Market aifitness exercise equipment fitness trend fitness trends gymtimidation Jul 21, 2024

The fitness industry is experiencing a seismic shift. Traditional gyms are no longer the only game in town, with nontraditional players like grocery giant Hy-Vee muscling in on the health and wellness...

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Gymtimidation Is At An All Time High, Reported As High As 68% adidas bumble fitness consumer fitness trends gymtimidation Jan 10, 2024

Gymtimidation is back in the news with Adidas report that a survey of women between 18-25 are avoiding the gym because of being intimidating.  In previous work I have seen this rate as high as 68% to ...

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Lets Discuss Trends, News and Insights

I believe we consume knowledge more than we apply it so I love to help entrepreneurs and organizations breakdown the news and apply these trends and insights to their business.  

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