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Keeping A Pulse On The Industry

Chat GPT says I am a Luminous Force In Our Industry.  I Take On The Heavy Lift of News and Research.  I Don't Break The News; I Break It Down With Data To Provide Better Insights.  I Believe We Consume More Than We Apply, So I Identify Trends Worth Exploring And Provide Insights and Frameworks You Can Apply and Move Fwd Faster In Areas That Matter.

I Follow, Research & Analyze Top Trends

Each quarter I do a deep dive into trends.  I look for trends that can create change for the better.  I follow the news, do independent research and develop insights.  At times I form opinions and I often create content, speak on it and develop education.  Since each trend can be a market on its own I discuss my findings and insights in 1:1 or small group meetings. 

Top Media Articles

As an industry thought leader; Mike publishes original articles, writes for industry publications and has a op-ed column. 

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Athletech News

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GLP-1 Boost To Fitness Industry

CBI Cover Article

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New Publication Coming Soon 

American Council of Exercise

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The Commerce of Fitness 

LinkedIn Article

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Explore More Content and Insights 

Disruption at Gym: How Startups Can Win in Evolving Fitness Market aifitness exercise equipment fitness trend fitness trends gymtimidation Jul 21, 2024

The fitness industry is experiencing a seismic shift. Traditional gyms are no longer the only game in town, with nontraditional players like grocery giant Hy-Vee muscling in on the health and wellness...

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Fitness 2.0: Embracing Disruption and Innovation 🚀 aifitness exercise equipment fitness equipment fitness trend fitness trends Jul 11, 2024

 My personal fitness journey started two decades back with passion to learn, experience and excel in the field of personal wellbeing. This passion for health and wellness led me to explore innovative ...

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AI and Fitness: Unveiling Tomorrow's Workout Revolution! 🏋‍♂️ aifitness exercise equipment fitness trend hybrid fitness trainers Jul 11, 2024

Artificial Intelligence (AI) is reshaping industries worldwide, and the fitness industry is no exception. 🏋‍♂️ As we delve into how AI and its applications are transforming fitness, one of the most in...

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The Future of Fitness Tracking: Beyond Cameras, Lies Wearables 📈 exercise equipment fitness trends wellness trends Jul 04, 2024

The ability to track movement is crucial for any serious fitness program. It allows us to monitor progress, identify weaknesses, and ultimately achieve our health and fitness goals. However, current t...

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27% of Homes Have Unused Equipment and Growing = $5.3 Billion exercise equipment fitness consumers fitness equipment fitness trends market data Jan 22, 2024

We have a pile of unused exercise equipment at homes going to waist and our industry does not have a solution like other appliance markets.  Reports show no less than 27% of exercise equipment is not ...

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Lets Discuss Trends, News and Insights

I believe we consume knowledge more than we apply it so I love to help entrepreneurs and organizations breakdown the news and apply these trends and insights to their business.  

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