Ever feel a little nervous walking into a gym for the first time? Don't sweat it! You're definitely not alone. A recent survey by ASICS Corporation found a surprising truth: a whopping 68% of people ...

 Don't Just Acquire Customers, Build a Fanatical Following! 🚀

In the world of fitness, customers keep the lights on, but fans are gold. Research shows fans spend a whopping 30-50% more than regular c...

Meet The Barbell Economy Model 

The Barbell Economy Explained 🤔

Have you ever heard of the Barbell Economy? It's a business model created by Matt Britton that uses a matrix to categorize companie...

Focus on Your MarTech Stack, Not Just Your Website! 🌐

When launching a startup, especially in the health and fitness industry, it's tempting to jump straight into building a fancy website. But here's...

 In today's digital landscape, content reigns supreme, but it's not just about creating content—it's about using it strategically to drive results in both business and fitness industries. 🚀

Defining ...

The world of health and fitness is buzzing with activity. People are working out more than ever, whether it's at the gym, in hotels, or at home. I like to think of this trend as the "Commerce of Fitne...

We have a pile of unused exercise equipment at homes going to waist and our industry does not have a solution like other appliance markets.  Reports show no less than 27% of exercise equipment is not ...

We live in a hybrid fitness world.  In a survey it was found that 61% had designated workout spac ein their homes and 31% had gym memberships.  We are going to continue to see a mixture of solutions a...

A New Frontier In Fitness Entrepreneurship is on the rise with at least 29% of Fit Pros want to be their own boss.  There are around 88% of fitness coaches and trainers who still are employees but mor...