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Keeping A Pulse On The Industry

Chat GPT says I am a Luminous Force In Our Industry.  I Take On The Heavy Lift of News and Research.  I Don't Break The News; I Break It Down With Data To Provide Better Insights.  I Believe We Consume More Than We Apply, So I Identify Trends Worth Exploring And Provide Insights and Frameworks You Can Apply and Move Fwd Faster In Areas That Matter.

I Follow, Research & Analyze Top Trends

Each quarter I do a deep dive into trends.  I look for trends that can create change for the better.  I follow the news, do independent research and develop insights.  At times I form opinions and I often create content, speak on it and develop education.  Since each trend can be a market on its own I discuss my findings and insights in 1:1 or small group meetings. 

Top Media Articles

As an industry thought leader; Mike publishes original articles, writes for industry publications and has a op-ed column. 

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Athletech News

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GLP-1 Boost To Fitness Industry

CBI Cover Article

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New Publication Coming Soon 

American Council of Exercise

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The Commerce of Fitness 

LinkedIn Article

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Explore More Content and Insights 

🏋️‍♂️ Conquering Gym Jitters: Building Confidence in the Fitness World 🏋️‍♀️ exercisevideos fitness consumers fitness entreprenuers gymtimidation market data wellness trends Dec 30, 2024

 Ever feel a little nervous walking into a gym for the first time? Don't sweat it! You're definitely not alone. A recent survey by ASICS Corporation found a surprising truth: a whopping 68% of people ...

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Gyms vs. Premium Convenience: Can Studios Compete in the Age of In-Home Wellness? aifitness fitness consumer fitness consumers fitness entreprenuers Dec 26, 2024

 

The fitness world is changing fast. Gone are the days of just having a few treadmills and weights. Nowadays, people want a full wellness experience that fits seamlessly into their lives. That's whe...

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From Stranger to Fan: How 7 Hours of Content Can Build Your Business corporate athlete fitness consumer fitness consumers fitness events fitness professionals Jul 27, 2024

 

In the fast-paced world of business, every interaction counts. Just as relationships require time and investment, so does building a brand. Research by Professor Dunbar, analysing the "Fisherman's ...

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The Virtual Fitness Revolution: Exploring Growth and Opportunities aifitness fitness consumers gemini 1.5 wellness trends Jul 08, 2024

In recent years, the fitness industry has witnessed a remarkable transformation, largely driven by advancements in technology and changing consumer behaviors. Reports indicate a staggering growth traj...

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27% of Homes Have Unused Equipment and Growing = $5.3 Billion exercise equipment fitness consumers fitness equipment fitness trends market data Jan 22, 2024

We have a pile of unused exercise equipment at homes going to waist and our industry does not have a solution like other appliance markets.  Reports show no less than 27% of exercise equipment is not ...

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Lets Discuss Trends, News and Insights

I believe we consume knowledge more than we apply it so I love to help entrepreneurs and organizations breakdown the news and apply these trends and insights to their business.  

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