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Keeping A Pulse On The Industry

Chat GPT says I am a Luminous Force In Our Industry.  I Take On The Heavy Lift of News and Research.  I Don't Break The News; I Break It Down With Data To Provide Better Insights.  I Believe We Consume More Than We Apply, So I Identify Trends Worth Exploring And Provide Insights and Frameworks You Can Apply and Move Fwd Faster In Areas That Matter.

I Follow, Research & Analyze Top Trends

Each quarter I do a deep dive into trends.  I look for trends that can create change for the better.  I follow the news, do independent research and develop insights.  At times I form opinions and I often create content, speak on it and develop education.  Since each trend can be a market on its own I discuss my findings and insights in 1:1 or small group meetings. 

Top Media Articles

As an industry thought leader; Mike publishes original articles, writes for industry publications and has a op-ed column. 

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Athletech News

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GLP-1 Boost To Fitness Industry

CBI Cover Article

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New Publication Coming Soon 

American Council of Exercise

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The Commerce of Fitness 

LinkedIn Article

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Explore More Content and Insights 

Do You Work Like an Athlete in Business? Boost Your Performance with These Tips corporate athlete fitness entreprenuers millennials Jun 28, 2024

Do You Work Like an Athlete in Business? ❓

Sports science has shown that for high performance, you need to oscillate between two key activities to maximize your energy and productivity:

  • 🏃‍♂️ Energ...
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The Trend of Workout Wooing Is Loved By 26.4 Million People fitness consumer fitness trends gen z market size millennials workout wooing Feb 06, 2024

Are You Supporting "Workout Wooing"  There are over 26.4 million people who prefer this trend and you'd be surprised how big of a market opportunity it is just on a day like Valentines Days when consu...

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Lets Discuss Trends, News and Insights

I believe we consume knowledge more than we apply it so I love to help entrepreneurs and organizations breakdown the news and apply these trends and insights to their business.  

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