The Trend of Workout Wooing Is Loved By 26.4 Million People
Feb 06, 2024
Are You Supporting "Workout Wooing" There are over 26.4 million people who prefer this trend and you'd be surprised how big of a market opportunity it is just on a day like Valentines Days when consumers spend $25.8 Billion.
Dating-Meets-Wellness Trend for 2024.
Workout Wooing s people wanting to go to the gym or embark on a workout for a first date over the traditional bar or restaurant.
29% of GenZ and Millennials would prefer to attend a fitness class than go to the pub together, according to Bumble Inc. and Gymshark
In celebration of Valentines Day lets break this down;
π 68.6M GenZ's & 72.4M Millennials = 141 Million
π 75% GenZ & 56% Millennials are Single = 91 Mill
π 91 Million x 29% = 26.4 Million
Now on Valentines Day, the average person spends $101.84 per person so lets have some fun here. 26.4 Million people are interested in "Workout Wooing" and spend $101.84.....
THE MARKET SIZE Today = $2.68 BILLION...
At a 1% Capture Rate is $26.8 Million Dollars In Just One Day..., TODAY!
It is a little late to do something about it today but I thought it would be fun to share this thinking. I've been a part of running promotions around this type of stuff before and I've seen others do it. Granted it takes work but its always fun to work on something new when there are insights to support it...
I see the talk on the flat market with Y/Y growth. There are plenty of opportunities to go after that are new consumer behavior growth pockets...
For More Information Checkout The Pop Sugar Article Here