Keeping A Pulse On The Industry
Chat GPT says I am a Luminous Force In Our Industry. I Take On The Heavy Lift of News and Research. I Don't Break The News; I Break It Down With Data To Provide Better Insights. I Believe We Consume More Than We Apply, So I Identify Trends Worth Exploring And Provide Insights and Frameworks You Can Apply and Move Fwd Faster In Areas That Matter.
I Follow, Research & Analyze Top Trends
Each quarter I do a deep dive into trends. I look for trends that can create change for the better. I follow the news, do independent research and develop insights. At times I form opinions and I often create content, speak on it and develop education. Since each trend can be a market on its own I discuss my findings and insights in 1:1 or small group meetings.








Top Media Articles
As an industry thought leader; Mike publishes original articles, writes for industry publications and has a op-ed column.
Explore More Content and Insights
Wellness Travel is Booming 📈
Ever dreamt of a vacation that nourishes your mind, body, and soul? You're not alone! The world of travel is undergoing a fascinating shift, with 21% of global travell...
Ever feel a little nervous walking into a gym for the first time? Don't sweat it! You're definitely not alone. A recent survey by ASICS Corporation found a surprising truth: a whopping 68% of people ...
Don't Just Acquire Customers, Build a Fanatical Following! 🚀
In the world of fitness, customers keep the lights on, but fans are gold. Research shows fans spend a whopping 30-50% more than regular c...
In today's fast-paced business world, staying ahead means constantly revamping your business model. Let's take a page from Instacart's playbook—a company that revolutionised grocery delivery with a...
The world of startups thrives on fresh ideas, and lately, a new player has entered the game: Artificial Intelligence (AI). But can AI truly replace human entrepreneurs in the crucial stage of business...
The fitness world is changing fast. Gone are the days of just having a few treadmills and weights. Nowadays, people want a full wellness experience that fits seamlessly into their lives. That's whe...
In today's competitive business landscape, artificial intelligence (AI) is no longer a futuristic concept. It's a powerful tool that can revolutionise your operations and unlock significant growth. Ho...
The fitness industry is constantly evolving, and technology is at the forefront of this transformation. One particularly exciting area is Extended Reality (XR), which encompasses Virtual Reality (VR),...
The Athlete Advantage in Business 🏆
Did you know that a whopping 75% of entrepreneurs took part in sports? This statistic highlights a fascinating link between athletic experience and business succes...
Imagine you're behind the wheel of a car with a powerful engine. You set your sights on a destination, but the engine sputters and coughs. It might get you there eventually, but the journey will be s...
In today's dynamic fitness industry, the choice between indoor and outdoor workouts has become pivotal for startups and businesses alike catering to health and fitness enthusiasts. Understanding the b...
In today's fitness landscape, consumers approach their workouts like they approach a buffet—choosing what suits their mood and circumstances each day. This shift has profound implications for busines...
Lets Discuss Trends, News and Insights
I believe we consume knowledge more than we apply it so I love to help entrepreneurs and organizations breakdown the news and apply these trends and insights to their business.
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