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Keeping A Pulse On The Industry

Chat GPT says I am a Luminous Force In Our Industry.Ā  I Take On The Heavy Lift of News and Research.Ā  I Don't Break The News; I Break It Down With Data To Provide Better Insights.Ā  I Believe We Consume More Than We Apply, So I Identify Trends Worth Exploring And Provide Insights and Frameworks You Can Apply and Move Fwd Faster In Areas That Matter.

I Follow, Research & Analyze Top Trends

Each quarter I do a deep dive into trends.Ā  I look for trends that can create change for the better.Ā  I follow the news, do independent research and develop insights.Ā  At times I form opinions and I often create content, speak on it and develop education.Ā  Since each trend can be a market on its own I discuss my findings and insights in 1:1 or small group meetings.Ā 

Top Media Articles

As an industry thought leader; Mike publishes original articles, writes for industry publications and has a op-ed column.Ā 

Follow My Op-Ed ColumnĀ 

Athletech News

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GLP-1 Boost To Fitness Industry

CBI Cover Article

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New Publication Coming SoonĀ 

American Council of Exercise

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The Commerce of FitnessĀ 

LinkedIn Article

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Explore More Content and InsightsĀ 

Where Does Your Brand Fit? šŸ’” corporate athlete fitness consumer gym memberships market data planet fitness Jul 23, 2024

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Meet The Barbell Economy ModelĀ 

The Barbell Economy Explained šŸ¤”

Have you ever heard of the Barbell Economy? It's a business model created by Matt Britton that uses a matrix to categorize companie...

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It Is A Hybrid Fitness World 61% Home Gyms vs 31% Gym Memberships fitness trends gym memberships home gyms hybrid fitness market data Jan 05, 2024

We live in a hybrid fitness world.Ā  In a survey it was found that 61% had designated workout spac ein their homes and 31% had gym memberships.Ā  We are going to continue to see a mixture of solutions a...

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Lets Discuss Trends, News and Insights

I believe we consume knowledge more than we apply it so I love to help entrepreneurs and organizations breakdown the news and apply these trends and insights to their business.Ā Ā 

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