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Keeping A Pulse On The Industry

Chat GPT says I am a Luminous Force In Our Industry.Ā  I Take On The Heavy Lift of News and Research.Ā  I Don't Break The News; I Break It Down With Data To Provide Better Insights.Ā  I Believe We Consume More Than We Apply, So I Identify Trends Worth Exploring And Provide Insights and Frameworks You Can Apply and Move Fwd Faster In Areas That Matter.

I Follow, Research & Analyze Top Trends

Each quarter I do a deep dive into trends.Ā  I look for trends that can create change for the better.Ā  I follow the news, do independent research and develop insights.Ā  At times I form opinions and I often create content, speak on it and develop education.Ā  Since each trend can be a market on its own I discuss my findings and insights in 1:1 or small group meetings.Ā 

Top Media Articles

As an industry thought leader; Mike publishes original articles, writes for industry publications and has a op-ed column.Ā 

Follow My Op-Ed ColumnĀ 

Athletech News

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GLP-1 Boost To Fitness Industry

CBI Cover Article

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New Publication Coming SoonĀ 

American Council of Exercise

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The Commerce of FitnessĀ 

LinkedIn Article

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Explore More Content and InsightsĀ 

Where Does Your Brand Fit? šŸ’” corporate athlete fitness consumer gym memberships market data planet fitness Jul 23, 2024

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Meet The Barbell Economy ModelĀ 

The Barbell Economy Explained šŸ¤”

Have you ever heard of the Barbell Economy? It's a business model created by Matt Britton that uses a matrix to categorize companie...

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Embracing XR in the Fitness Industry: A Game-Changer on the Horizon aifitness fitness entreprenuers fitness professionals fitness trend fitness trends hybrid fitness planet fitness Jul 20, 2024

The fitness industry is constantly evolving, and technology is at the forefront of this transformation. One particularly exciting area is Extended Reality (XR), which encompasses Virtual Reality (VR),...

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36% of Companies Are Monetizing Data Like Planet Fitness data monetization fitness trend planet fitness Jan 17, 2024

Are you monetizing your data from your company and customers?Ā  A recent report shows that 36% of companies are already doing so and in the next two years this could be up to 52%.Ā  One of the leaders i...

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Lets Discuss Trends, News and Insights

I believe we consume knowledge more than we apply it so I love to help entrepreneurs and organizations breakdown the news and apply these trends and insights to their business.Ā Ā 

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