In the fast-paced world of business, every interaction counts. Just as relationships require time and investment, so does building a brand. Research by Professor Dunbar, analysing the "Fisherman's Friend" study, highlights interesting parallels between personal relationships and business interactions. It reveals the time investment needed to build connections:

• ‍♂️ ~7 Hours: Transition from stranger to acquaintance
• ~30 Hours: Develop a casual relationship.
• ~50 Hours: Establish a friendship.
• ‍❤️‍‍ ~300 Hours: Become best friends.

These insights underscore the importance of consistent interaction and engagement in both personal and professional spheres. Each stage needs nurturing and time investment to foster meaningful connections.

Content as the Bridge

In business, the principle of building relationships translates directly to customer loyalty. Google data highlights that, on average, 11 touchpoints are needed for a prospect to convert into a customer. This aligns with the 11 meaningful interactions found in the Fisherman's Friend study. The clear takeaway? You need sufficient high-quality content to engage and convert audiences.

Compelling Content for Every Stage

So, how can you use content to build a community of loyal fans? Here's what your content strategy should include:

• Compelling visuals: Eye-catching images and infographics grab attention and make your content more engaging.
• Engaging podcasts and videos: Offer in-depth insights and build a connection with your audience through audio and video formats.
• Informative blog posts: Provide valuable information that educates and sets up you as a thought leader.

Planning Your Content Journey

Do you have at least 7 hours of content readily available for potential customers? More importantly, what's your plan to extend engagement beyond 30 hours—the threshold where casual viewers become dedicated fans?

Building Virtual Relationships

Think about your own experiences with podcasts or videos. Have you ever felt a sense of familiarity with someone you've never met? This phenomenon illustrates how effective content can bridge the gap and build virtual relationships that translate into real-world connections.

Call to Action:

Audit your current content strategy. Do you have a variety of content formats catering to different stages of the customer journey? Consider creating a content calendar to ensure consistent delivery and reach those crucial 7-hour and 30-hour engagement milestones. Remember, every hour of quality content strengthens your connection with potential customers and builds a loyal fan base.