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Keeping A Pulse On The Industry

Chat GPT says I am a Luminous Force In Our Industry.  I Take On The Heavy Lift of News and Research.  I Don't Break The News; I Break It Down With Data To Provide Better Insights.  I Believe We Consume More Than We Apply, So I Identify Trends Worth Exploring And Provide Insights and Frameworks You Can Apply and Move Fwd Faster In Areas That Matter.

I Follow, Research & Analyze Top Trends

Each quarter I do a deep dive into trends.  I look for trends that can create change for the better.  I follow the news, do independent research and develop insights.  At times I form opinions and I often create content, speak on it and develop education.  Since each trend can be a market on its own I discuss my findings and insights in 1:1 or small group meetings. 

Top Media Articles

As an industry thought leader; Mike publishes original articles, writes for industry publications and has a op-ed column. 

Follow My Op-Ed Column 

Athletech News

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GLP-1 Boost To Fitness Industry

CBI Cover Article

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New Publication Coming Soon 

American Council of Exercise

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The Commerce of Fitness 

LinkedIn Article

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Explore More Content and Insights 

Gymtimidation Is At An All Time High, Reported As High As 68% adidas bumble fitness consumer fitness trends gymtimidation Jan 10, 2024

Gymtimidation is back in the news with Adidas report that a survey of women between 18-25 are avoiding the gym because of being intimidating.  In previous work I have seen this rate as high as 68% to ...

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It Is A Hybrid Fitness World 61% Home Gyms vs 31% Gym Memberships fitness trends gym memberships home gyms hybrid fitness market data Jan 05, 2024

We live in a hybrid fitness world.  In a survey it was found that 61% had designated workout spac ein their homes and 31% had gym memberships.  We are going to continue to see a mixture of solutions a...

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29% of Fit Pros: A New Frontier In Fitness Entrepreneurship fitness entreprenuers fitness professionals fitness trends market data trainers Jan 01, 2024

A New Frontier In Fitness Entrepreneurship is on the rise with at least 29% of Fit Pros want to be their own boss.  There are around 88% of fitness coaches and trainers who still are employees but mor...

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Lets Discuss Trends, News and Insights

I believe we consume knowledge more than we apply it so I love to help entrepreneurs and organizations breakdown the news and apply these trends and insights to their business.  

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