Keeping A Pulse On The Industry
Chat GPT says I am a Luminous Force In Our Industry. I Take On The Heavy Lift of News and Research. I Don't Break The News; I Break It Down With Data To Provide Better Insights. I Believe We Consume More Than We Apply, So I Identify Trends Worth Exploring And Provide Insights and Frameworks You Can Apply and Move Fwd Faster In Areas That Matter.
I Follow, Research & Analyze Top Trends
Each quarter I do a deep dive into trends. I look for trends that can create change for the better. I follow the news, do independent research and develop insights. At times I form opinions and I often create content, speak on it and develop education. Since each trend can be a market on its own I discuss my findings and insights in 1:1 or small group meetings.
Top Media Articles
As an industry thought leader; Mike publishes original articles, writes for industry publications and has a op-ed column.
Explore More Content and Insights
Wellness Travel is Booming 📈
Ever dreamt of a vacation that nourishes your mind, body, and soul? You're not alone! The world of travel is undergoing a fascinating shift, with 21% of global travell...
Ever feel a little nervous walking into a gym for the first time? Don't sweat it! You're definitely not alone. A recent survey by ASICS Corporation found a surprising truth: a whopping 68% of people ...
Don't Just Acquire Customers, Build a Fanatical Following! 🚀
In the world of fitness, customers keep the lights on, but fans are gold. Research shows fans spend a whopping 30-50% more than regular c...
In today's fast-paced business world, staying ahead means constantly revamping your business model. Let's take a page from Instacart's playbook—a company that revolutionised grocery delivery with a...
The world of startups thrives on fresh ideas, and lately, a new player has entered the game: Artificial Intelligence (AI). But can AI truly replace human entrepreneurs in the crucial stage of business...
The fitness world is changing fast. Gone are the days of just having a few treadmills and weights. Nowadays, people want a full wellness experience that fits seamlessly into their lives. That's whe...
In today's competitive business landscape, artificial intelligence (AI) is no longer a futuristic concept. It's a powerful tool that can revolutionise your operations and unlock significant growth. Ho...
The Fitness Industry's Data Deluge 🌊
The fitness industry thrives on a constant flow of information. Wearables, fitness apps, and online communities offer a seemingly endless stream of data points...
30 Years of Discovery and Innovation
Three decades ago, Richard DiMarchi discovered the benefits of GLP-1 for weight loss. At the time, Eli Lilly and Company passed on the opportunity, not considerin...
In the fast-paced world of business, every interaction counts. Just as relationships require time and investment, so does building a brand. Research by Professor Dunbar, analysing the "Fisherman's ...
Focus on Your MarTech Stack, Not Just Your Website! 🌐
When launching a startup, especially in the health and fitness industry, it's tempting to jump straight into building a fancy website. But here's...
Meet The Barbell Economy Model
The Barbell Economy Explained 🤔
Have you ever heard of the Barbell Economy? It's a business model created by Matt Britton that uses a matrix to categorize companie...
PIONEERING CHANGE
Lets Discuss Trends, News and Insights
I believe we consume knowledge more than we apply it so I love to help entrepreneurs and organizations breakdown the news and apply these trends and insights to their business.
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