Keeping A Pulse On The Industry
Chat GPT says I am a Luminous Force In Our Industry. I Take On The Heavy Lift of News and Research. I Don't Break The News; I Break It Down With Data To Provide Better Insights. I Believe We Consume More Than We Apply, So I Identify Trends Worth Exploring And Provide Insights and Frameworks You Can Apply and Move Fwd Faster In Areas That Matter.
I Follow, Research & Analyze Top Trends
Each quarter I do a deep dive into trends. I look for trends that can create change for the better. I follow the news, do independent research and develop insights. At times I form opinions and I often create content, speak on it and develop education. Since each trend can be a market on its own I discuss my findings and insights in 1:1 or small group meetings.
Top Media Articles
As an industry thought leader; Mike publishes original articles, writes for industry publications and has a op-ed column.
Explore More Content and Insights
In today's dynamic fitness industry, the choice between indoor and outdoor workouts has become pivotal for startups and businesses alike catering to health and fitness enthusiasts. Understanding the b...
In today's fitness landscape, consumers approach their workouts like they approach a buffet—choosing what suits their mood and circumstances each day. This shift has profound implications for busines...
The ability to track movement is crucial for any serious fitness program. It allows us to monitor progress, identify weaknesses, and ultimately achieve our health and fitness goals. However, current t...
The fitness industry is constantly bombarded with new trends and technologies, from Web 3 and AI to connected fitness studios. But amidst all this excitement, it's crucial to remember the fundamental...
Do You Work Like an Athlete in Business? ❓
Sports science has shown that for high performance, you need to oscillate between two key activities to maximize your energy and productivity:
- 🏃♂️ Energ...
We recently saw a situation with Peloton where some star instructors left the company. This got us thinking about the Fan Flywheel and how crucial it is for businesses in the health and fitness ind...
Gemini 1.5 Was Put Through A Workout With Exercise Videos
Google announced and released Gemini 1.5 Pro to select developers and enterprises and some of the testing results are coming back. One of w...
Are You Supporting "Workout Wooing" There are over 26.4 million people who prefer this trend and you'd be surprised how big of a market opportunity it is just on a day like Valentines Days when consu...
Events Are Reaching 7 Million People. And CEO's and Corporations are using it drive business performance at their work.
I've seen more and more "Fitness Events" or "Fitness R...
Weight Loss Drug users spend is shifting away from bad food and alcohol. This shift is creating an opportunity for $205 per month for more wellness wallet share based on my analysis.
Consumer Beh...
We have a pile of unused exercise equipment at homes going to waist and our industry does not have a solution like other appliance markets. Reports show no less than 27% of exercise equipment is not ...
Are you monetizing your data from your company and customers? A recent report shows that 36% of companies are already doing so and in the next two years this could be up to 52%. One of the leaders i...
PIONEERING CHANGE
Lets Discuss Trends, News and Insights
I believe we consume knowledge more than we apply it so I love to help entrepreneurs and organizations breakdown the news and apply these trends and insights to their business.
BOOK A MEETING