Keeping A Pulse On The Industry
Chat GPT says I am a Luminous Force In Our Industry. I Take On The Heavy Lift of News and Research. I Don't Break The News; I Break It Down With Data To Provide Better Insights. I Believe We Consume More Than We Apply, So I Identify Trends Worth Exploring And Provide Insights and Frameworks You Can Apply and Move Fwd Faster In Areas That Matter.
I Follow, Research & Analyze Top Trends
Each quarter I do a deep dive into trends. I look for trends that can create change for the better. I follow the news, do independent research and develop insights. At times I form opinions and I often create content, speak on it and develop education. Since each trend can be a market on its own I discuss my findings and insights in 1:1 or small group meetings.
Top Media Articles
As an industry thought leader; Mike publishes original articles, writes for industry publications and has a op-ed column.
Explore More Content and Insights
Are You Supporting "Workout Wooing" There are over 26.4 million people who prefer this trend and you'd be surprised how big of a market opportunity it is just on a day like Valentines Days when consu...
Events Are Reaching 7 Million People. And CEO's and Corporations are using it drive business performance at their work.
I've seen more and more "Fitness Events" or "Fitness R...
Weight Loss Drug users spend is shifting away from bad food and alcohol. This shift is creating an opportunity for $205 per month for more wellness wallet share based on my analysis.
Consumer Beh...
We have a pile of unused exercise equipment at homes going to waist and our industry does not have a solution like other appliance markets. Reports show no less than 27% of exercise equipment is not ...
Gymtimidation is back in the news with Adidas report that a survey of women between 18-25 are avoiding the gym because of being intimidating. In previous work I have seen this rate as high as 68% to ...
We live in a hybrid fitness world. In a survey it was found that 61% had designated workout spac ein their homes and 31% had gym memberships. We are going to continue to see a mixture of solutions a...
A New Frontier In Fitness Entrepreneurship is on the rise with at least 29% of Fit Pros want to be their own boss. There are around 88% of fitness coaches and trainers who still are employees but mor...
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Lets Discuss Trends, News and Insights
I believe we consume knowledge more than we apply it so I love to help entrepreneurs and organizations breakdown the news and apply these trends and insights to their business.
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